IPSTYLE conducted naming research for the largest hotel chain in Europe

IPSTYLE was contacted by a well-known HoReCa network, which covers 100 major European cities and is one of the largest in Europe. Before entering the Ukrainian market, we conducted for the client comprehensive brand research (full availability search), including a complex of searches among the filed applications and registered trademarks, domains, and companies in the HoReCa segment, as well as general Internet research. As a result, the client has the opportunity to launch into the Ukrainian market with a full understanding of the overall picture and strategy for the correct use of its naming.