The IPSTYLE team has successfully provided IP support for the rebranding of FRANCHISE GROUP, which has been specialising in franchise development and training businesses in the basics of franchising for over 12 years. For the client, we registered new trademarks that became an important part of the rebranding.
The feature of this project was that the rebranding of FRANCHISE GROUP includes the use of non-standard elements, particularly the dynamic letter “F”, which actively changes in different variations. This aspect required careful and professional protection, as using such elements requires clarity in the context of registered trademarks.
The trademarks for FRANCHISE GROUP have been successfully registered, and the company is particularly conscious of intellectual property issues, both its own and those that arise in the framework of cooperation with partners and projects. They understand the importance of timely and properly executed IP registration, which significantly increases the value of the business and protects it in a competitive market.
