FRANCHISE SCHOOL is an educational project by Franchise Group, created for entrepreneurs planning to scale their businesses through franchising. It is a platform that brings together the real experience of consultants and network owners, concentrating the best practices in brand development.
IPSTYLE is a long-term expert partner of FRANCHISE SCHOOL, and Kateryna Drobysheva, IPSTYLE Partner, is one of the course speakers.
Franchising is impossible without a solid intellectual property foundation. A trademark serves as the core of any franchise, and it is at this stage that many entrepreneurs make strategic mistakes. FRANCHISE SCHOOL aims not only to teach the business mechanics of franchising, but also to provide a deep understanding of its practical and legal aspects.
Since the very first launch of FRANCHISE SCHOOL, the IPSTYLE team has been an integral part of this educational program. So under the lecture "Trademark: Intellectual Core of a Franchise" we explain:
- why the brand is the key asset of any franchise;
- how to properly prepare a trademark for scaling;
- common legal mistakes that undermine the potential of a franchise;
- how to protect intellectual property in Ukraine and abroad.
Participants receive not just theory but practical insights based on real cases and IPSTYLE’s hands-on experience.
Together with FRANCHISE SCHOOL, we work to:
- raise legal awareness among entrepreneurs preparing to scale;
- help them understand how to legally structure their brand before franchising;
- show that intellectual property is not a formality but a strategic asset.
The collaboration between IPSTYLE and FRANCHISE SCHOOL is not a one-time lecture or a guest appearance. It is a strategic partnership in which we jointly cultivate a culture of thoughtful and legally sound business scaling.
