IP StrategyNowadays IP assets is not just intangible assets but also the strategy to achieve success on the market and guarantee revenue streams. Effective IP strategy of some companies has brought them millions of dollars meanwhile their tangible assets was tens of times less.
Some IP holders are assured that IP strategy is redundant waste of time and money, but everyone should remember that IP assets should be maintained, enforced, audited, valued, monitored etc. One vivid example of importance of IP strategy: pharmaceutical company has invented new pharmaceutical preparation and obtained the patent on these inventions. Once the patent is expired, generic drugs entered the pharmaceutical market. In such case patent protection is not enough. More reasonable strategy is developing brand or design strategy in tandem with patent protection.
We recommend developing IP strategy at any stage of business activity of the company from drafting of company's business plan to the winding-up procedure. But there are situations when IP strategy play crucial role (investment process, complex business transactions, litigation and so on).
Our proficient lawyers and IP experts will build IP portfolio of company as a base of IP strategy and develop one of such strategies: